THE LEGAL REGIME OF ELECTRONIC TRADING PLATFORMS IN CIVIL CIRCULATION
УДК 339 (045) (575.1) ББК 67.404
Abstract
The article explores the legal regime of electronic trading platforms as key infrastructures of digitalcivil turnover in Uzbekistan. The evolution of marketplaces from early online storefronts to multifunctionalecosystems providing search, comparison, payment, delivery, as well as feedback exchange and disputeresolution is shown. The public-law and private-law aspects of the status of an ETP operator are disclosed:responsibilities for IP continuity, information disclosure, protection of electronic documents and personaldata, suppression of trafficking in prohibited goods, as well as the rights to establish service rules andown sales. The analysis of the norms of the Law “On Electronic Commerce” correlates with the risks ofcybersecurity, counterfeiting and unfair competition, the need to implement IP compliance, notice-andtakedown procedures, privacy standards and modern cryptographic tools (including electronic signature andblockchain). The need for a systematic codification and unification of ETP regulation, the expansion of ADRmechanisms (mediation, arbitration), the introduction of technological standards and transparent access rulesfor sellers is substantiated. The importance of the sub-regional dimension within the framework of OTG asa growing market and driver of harmonization of platform requirements is shown. It is concluded that thecomprehensive modernization of standards will increase the trust of participants, the security of transactionsand the competitiveness of national e-commerce
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